Check out our new Features for Analytics 3.1!
Posted by Colin Morris on Mon, Oct 10, 2011 @ 10:08 AM
We’re excited to bring you three, great features that will give you more insight into your users’ behavior within your app.
Lifecycle metrics allow you to group together a set of users by date and measure what the “rolling retention” of usage looks like over time. Of all the users who came in for the first time, how many of them are still around 3 months later? Understanding how quickly users drop off is crucial for developers as they assess the vitality of the product. Lifecycle metrics becomes even more powerful when filtered by a segment. Do females of a certain age range drop off from using my app faster than males? Do users who make an in-app purchase within my app stick around longer? Lifecycle metrics can be found as it’s own sub-tab under the Usage tab.
Time of Day Metrics help you understand when during the course of the day users come in or use your app the most. Do most of my users launch the app before 9AM? Is my app competing with other media options during primetime? Time of Day metrics represents a global view of all time zones relative to the end user. This can help inform when promotions should be launched with the hopes of hitting the largest audience, when the load on your server needs to be most carefully monitored, or when the most optimal window is for any necessary downtime from the back end. You can find the Time of Day button as a zoom option in the Active Users, New Users, and Sessions view.
Hourly Metrics gives you a more granular view into historical usage, which previously was only broken out by day. Now you can see more accurately when traffic spike occurred from being featured in the AppStore, trending from a topic, or explosive viral growth of your app. You can view this by Active Users, New Users, and Sessions. To Access this new feature, simply, look to the left of the “Days” button on the Zoom.
We hope you enjoy our new features, and, as always, we look forward to your feedback.
Cheers,
Colin