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Latest Info About Flurry Analytics on iPhone OS 4.0

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Many of you have asked about your ability to use Flurry Analytics for iPhone OS 4.0 apps, due in part to language in the iPhone Developer Program License Agreement (PLA), as well as more recent comments made by Steve Jobs at D8 regarding Flurry.

Rest assured, Flurry is taking all possible steps to ensure its analytics service will be in compliance with the iPhone OS 4.0 PLA, due to take effect later this Summer.  For any application you are building and shipping before OS 4.0 (aka 3.1.3 and 3.2), it continues to be "business as usual."  As soon as the iPhone 4.0 SDK comes out of beta, Flurry will release its updated, compliant analytics SDK.

At present, the new Flurry Analytics SDK is targeted to be available in early-to-mid July, and we will provide as much notice as possible before releasing it. 

Most importantly, Flurry continues its commitment to helping developers build better applications.  That has always been, and continues to be our main goal.  In addition to supporting developers, we take seriously the responsibility of protecting consumer privacy and working well with platform providers such as Apple and Google.

Specifically regarding Apple, we read the transcript of comments made at D8.   Well before the D8 conference, we were already focused on the issues raised, and had been proactively taking steps to address them in coordination with some of our key customers, the total of which now exceeds 30,000. We have also been in communication with Apple.

1. On the issue of consumer privacy, Flurry has always felt as strongly about this topic as Apple does. For several months, even prior to Apple releasing its PLA for OS 4.0, Flurry had been proactively developing an initiative, along with its largest customers, that leads the mobile industry in protecting consumer privacy.  We announced our Privacy First Initiative a few weeks ago.  If you would like to learn more, you can read the announcement and FAQs here:

Privacy Initiative Announcement:

http://www.flurry.com/about-us/press/Flurry_PrivacyFirstInitiative_051310.pdf

Privacy Initiative FAQs:

http://www.flurry.com/about-us/press/Flurry_PFI_FAQ_051310.pdf

2. On the issue of device data, as stated above, we are updating our analytics service to comply with the iPhone 4.0 PLA.  For example, our new Analytics SDK, releasing later this summer, will not collect device data. All in all, we believe the changes required by Apple to be in compliance should have little impact on the usefulness we provide to developers about how to improve their applications, and how to continue to increase consumer satisfaction.

Finally, regarding sharing some specific aggregated usage statistics, to which Apple made specific reference at D8, we will comply with their wishes. Our goal continues to be to add value to the developer ecosystem and be a strong partner to platform providers.  That allows us to be the best possible partner to developers like you, who are our customers and main concern.

Sincerely,